HomeSupplies is an online-based company dedicated to providing a wide range of plants and gardening materials to customers in the UAE. With a simple yet impactful mission of making it effortless for customers to purchase plants online, HomeSupplies offers an extensive variety of indoor and outdoor plants, gardening equipment, and maintenance services. To enhance their online presence and boost overall sales, HomeSupplies enlisted the expertise of Artwing Studio. The collaboration aimed to increase online visibility and drive significant growth in sales, ensuring that HomeSupplies remains a go-to destination for gardening enthusiasts in the UAE.
HomeSupplies has been facing significant challenges in gaining high recognition on search engines, which has restricted organic traffic to its website and resulted in lower sales. Despite having an easy-to-navigate website featuring a broad spectrum of products, none of their web pages were ranking in top positions for the targeted market segment keywords. The primary reason for this issue was the lack of internet optimization and a comprehensive SEO strategy for their content.
The current website content was not properly optimized, causing the site and its targeted keywords to fail in ranking well. This deficiency hindered HomeSupplies from reaching potential customers searching for plants and gardening supplies online, ultimately affecting their earnings. To address these issues, Artwing Studio implemented a robust SEO strategy that included the optimization of site speed, establishing mobile-friendliness, and resolving crawl issues.
Additionally, we created and posted well-written, engaging blog articles on plant care and gardening, ensuring that the content included relevant keywords. This strategy not only attracted more visitors to HomeSupplies.ae but also established the site as an authority in the gardening niche.
To rectify these problems, the Artwing Studio was deemed to apply an extensive SEO solution aimed at enhancing the website’s ranking and organic traffic. This strategy involved keyword research to establish the relevant keywords that could be used in HomeSupplies business but with high search volumes and low competition. We also proceeded to incorporate these keywords into the website content, meta descriptions, as well as headings to further improve its relevance and ranking. Other technical SEO enhancements included optimizing site speed, establishing mobile-friendliness, and fixing crawl issues. Additionally, the relevant and engaging content on the blog attracted readership, expanding the company's customer base and improving the website's usability. Through hard work, commitment, and a comprehensive strategy, HomeSupplies.ae was able to solidify its position in the UAE's plant and gardening supplies market, experiencing further growth and enhancement of its online platform.
Our targeted SEO approach resulted in a substantial increase in organic visits to HomeSupplies.ae. In less than six months, the site experienced significant growth and gained prominence in organic search results, with many of the keywords we targeted appearing in the top positions of SERPs. This additional exposure led to a 70% increase in organic traffic.
