When your Google My Business (GMB) profile is properly managed and optimized, it can lead to a significant increase in visibility, customer engagement, and revenue. While the exact dollar increase varies by industry, location, and business type, here are some potential ways in which proper GMB management can directly impact your business’s bottom line:
Higher Search Visibility: An optimized GMB profile will rank higher in local search results, leading to increased traffic both online and in-store. Studies suggest that 76% of people who search for something nearby on their smartphone visit a related business within 24 hours, and 28% of those searches result in a purchase.
Estimate: Depending on your average sale value, you could see a substantial increase in foot traffic and sales, translating to thousands of dollars in added revenue per month.
More Clicks to Website: Properly managing your GMB profile (with complete business information, photos, regular posts, and reviews) leads to increased clicks on your website link. This can directly boost your e-commerce sales if applicable.
Estimate: Businesses that optimize their GMB profiles can see up to a 25% increase in website clicks, which could directly increase online sales or lead generation. If you make $10,000 per month in online sales, for instance, this could represent an additional $2,500.
Higher Call Volume: GMB provides click-to-call functionality directly from search results. With an optimized GMB profile, you can increase the number of direct calls you receive, leading to more inquiries and sales.
Estimate: If properly managing your GMB profile leads to a 20-30% increase in call volume and each call results in a conversion, this could result in thousands of dollars in additional monthly sales, depending on your business type and average transaction value.
More Positive Reviews: A properly managed GMB profile encourages customer engagement, which includes increasing the number of reviews. Studies show that positive reviews can increase customer trust by up to 73%, making potential customers more likely to choose your business over competitors.
Estimate: Higher ratings and reviews can lead to a 5-9% increase in revenue for businesses, especially in sectors like hospitality, retail, and services.
Improved Trust: With accurate business information, high-quality photos, frequent updates, and engaging posts, customers are more likely to choose your business. The conversion rate from GMB visits to sales could increase by 10-30%, depending on the business.
Estimate: If you currently generate $50,000 per month and see a 10% improvement in conversions due to better GMB management, you could see an additional $5,000 in monthly revenue.
More Impressions in the Google 3-Pack: The coveted Google "3-pack" for local searches drives significant visibility and clicks. Proper GMB optimization helps you rank here more often, bringing in more traffic and sales.
Estimate: Businesses that rank in the top 3 for local searches typically see 5x more traffic than those ranked lower. For businesses that rely on local clients, this could result in tens of thousands of dollars in increased revenue.
Compounded Growth: Proper GMB management leads to continuous improvements over time. The compounding effect of increased reviews, better visibility, and greater customer engagement can lead to long-term sustainable revenue growth.
Estimate: In some cases, businesses that fully leverage their GMB profile can see 20-30% overall revenue growth over a year, depending on their market.
ConclusionWhile the specific dollar increase will vary, businesses that optimize and actively manage their Google My Business profile typically see a 15-30% increase in revenue from improved visibility, customer engagement, and local search ranking. For a business making $100,000 annually, this could translate into an additional $15,000 to $30,000 in revenue per year, if not more, depending on your specific industry and location.